So apparently the Seinfeld/Gates ads were only a “teaser” and now we are going to get the next phase of the campaign.
Alllright…
Yet from the sound of it, those ads will have almost nothing to do with the rest of the campaign. So really, why make them at all?
I’ll admit I found the second one to have it’s moments, and they did get people talking, but they paid Seinfeld $10 million to make 2 commercials that wouldn’t have even been good “Seinfeld” episodes, neglect to mention your product, and that just the “start” of your ads? Talk about having money to burn.
But really the best you can come up with is some Microsoft engineers, a bunch of celebrities/real world users, and, worst of all, a John Hodgeman clone?!?!
Three hundred million dollars, and you get a Hodgeman clone. Ugh. Plus you just know most of the testimonials they get are going to be from a bunch scientists who do use windows, but mostly because the programs they use were written in DOS and they have no choice but to stick with it.
Look Microsoft why not just focus on the good points of Windows, like gaming, or enterprise (look I would love to have a Mac at work, but I sure as hell don’t want one for my server), or the fact that you can get a Windows box for WAY less then a Mac. (Not that I’m saying Mac’s aren’t worth their price, but there are times when being cheap is a plus, e.g., the netbooks.)
Focus on these in the ads, and you’ll do just fine. Sure, you can bring in some star power to do it, but not in a way were you neglect to mention the product at all, and definitely without a Hodgeman clone.
Oh, and please don’t go on the defensive with Apple. They had to attack you because you are the dominant player in the market. They found their opening and they took it. Please don’t turn this into the OS equivalent of a political attack campaign.
We have enough of those already.
(And I know it’s a little cliché, but I guess I should also throw in a bit here at then end where I point out that if you just spent $300 million on making your products better, you wouldn’t have to make all these ads asking people to use them. People use things because they work, not because a comedian tells them too. Although I’m sure that new Verizon ad where Greg Giraldo voices the talking dog would prove otherwise.)


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